Saturday, March 29, 2008

No Picture? Blame the Listing Agent

The only reason why no property pictures exist or why the pictures displays are poorly taken is because the listing agent is either not doing their job, or doesn't know how to take a half-way decent picture of the property.

Our Realtor MLS system allows agents to upload up to 20 pictures and also add a virtual tour. On average, agents only add around five pictures and only 15% of listings have virtual tour.

So what confuses me is why sellers list their homes with agents who don't market their homes professionally. I think it's because real estate agents think they are doing enough, and sellers who don't know any better.

If you are thinking of selling your home here in the San Fernando Valley, be sure you list with an agent who will maximize the potential reach online and draw as many buyers to your home as possible. This includes a decent amount of professional pictures online and a virtual tour with it's own website.

Here is a great resource for home-sellers here in Sherman Oaks, Encino, Studio City, & Tarzana.

If you own a home in the San Fernando Valley or Santa Clarita Valley, I invite you to sign-up with my Market Snapshot report. This is the most advanced property profile system for home-owners. It's free and only takes a few seconds to see your custom report.

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