Tuesday, September 04, 2007

Properties with No Pictures?

As any home-buyer searching online for homes in the San Fernando Valley, on several occasions you may run into a home which has no picture(s). The only reason why a home for sale would not have any pictures is that the listing agent did not add them in the Realtor MLS system.

You might be wondering why an agent would take a listing and not do his/her best to market the home with the most amount of pictures and a virtual tour. The fact is these unexperienced agents still have the assumption that adding pictures will not sell the home. They still cling to their old ways of marketing homes disregarding the effectiveness of the internet. With over 80% of home-buyers starting their home search online, it’s one of the most important marketing tools an agent has to promote the home.

Also, when Realtors search the Multiple Listing Service (MLS) for their own clients, homes which have no pictures are usually skipped over. Our MLS allows agent to add up to 20 pictures and a virtual tour. These pictures will also be displayed on all agent websites, Realtor.com and more! So if you see a home with just a few poorly taken pictures or no picture at all, keep in mind the only person who ends up losing is the home-seller. The home will eventually sell, but at a loss to the seller.

The bottom line is, when you are thinking of selling your home in the San Fernando Valley & Santa Clarita Valley, be sure to hire an agent who will add up to 20 pictures online, and also create a virtual tour. You can see an example of one of my virtual tours by clicking this link: http://www.4970kester.com/


Richard M. Johnston, RE/MAX OTB Estates

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